I consent to receiving emails about Aromantic’s products, services (i.e. notifications regarding courses, stock, pre-orders, etc), special offers and other related information to the email listed in my account details. I understand that I may opt-out at any time by changing my preference settings.
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Aromantic uses email software to send out our marketing emails. Our current providers are MailChimp and Microsoft Dynamics 365. Part of this software package allows us to view whether emails are successfully received, opened and whether any links in the email are clicked. We use this information primarily to improve future emails and make them more relevant to the recipient. Using some of the data you provide to us we may also personalise some emails to you such as by using your name in the email or sending you an offer on your birthday. Sometimes we can also see if someone who has clicked on a link in the email has gone on to make a purchase and we may then use this data to send more tailored offers and communications to them in the future.
Aromantic uses a system that is inbuilt into our website platform, which is currently hosted on the Kentico platform which notifies us of customers attempting to purchase items that are out of stock. If the customer is signed into their account on the website, then we also log who it was that tried to make the purchase. We do this because it helps us see trends for products that we currently don’t have in stock to help guide us to which products should be ordered in relation to demand. We can then also contact the customer to offer to pre-order the item and let them know when it is back in stock.