When added to shampoos and hair conditioners, it makes the product smell very appealing, with a high perceived value.
It can also be vaporised or used in an oil burner to fragrance a room. The Gardenia flower was named after the 18th Century naturalist Dr. Alexander Garden.
In the mid 1920’s Chanel managed to create a gardenia perfume that truly reflected the breeze like characteristics of the gardenia flower itself.
It was discontinued after the Second World War and then reformulated in the 1980’s for re-launch.
