Alpha Detergent is a clear, viscous liquid with a yellow tint. It has a high lathering power even in hard water.
The Mipa-Laureth Sulphate is a very mild anionic (negatively charged) surfactant. It is produced from palm oil and has a much higher oil content (up to 30%) than other surfactants do. This makes it much less drying and harsh. It is also biodegradable.
The Cocamidopropyl Betaine is a very mild amphoteric surfactant made from coconut oil. It functions as a co-surfactant and a good thickener that offers some conditioning effect.