Use in formulations at less than 0.25%. Oil soluble so cannot be used in water-only products. It is heat stable and only becomes oil soluble when heated to over 45°C. When making creams and lotions, it must be added in the heated Stage 1 to ensure the colour is evenly distributed.
Beta-Carotene is listed as a skin conditioning agent and does help to combat dry and tired skin. However, consider this as a slight benefit rather than using it only for this reason as the effect is very small.