Starting Your Business

Start or expand a business making and selling high quality Natural Skin, Hair and Body Care products.

Selling the professional, natural beauty products that you have made can be very rewarding, fun and creative as many course participants and customers can attest to! Over the past 20 years and more, we've taught thousands of people the art of making natural skin care, sparking the desire to make a living out of this craft. 

There are several reasons people choose to start their own natural cosmetics business. Sometimes, an unfortunate sudden loss of employment gives someone the motivation to start the business they've always dreamed of owning. For many, the prospect of becoming their own boss, with flexible working times and total control over their work is reason enough to start getting serious with skin care. 

Whatever your reason, we're here to give you the tools to turn your hobby into a money-maker.

Selling your products - is there a market?

In the UK alone, the organic skin care market is worth an estimated £75.9m. Globally, the natural cosmetics market is on track to be worth an estimated £34b in 2019.
There are many reasons that explain the ever-growing interested in natural and organic cosmetics, including:
  • Raised awareness of environmental issues causing an increase in concious consumerism
  • Raised awareness on how what we put on our skin affects our overall health
  • Increased interest in the importance of wellbeing and self-care
  • Increased interest in organic food, causing people to question other aspects in their life that may have been previously overlooked
Whereas ultinational cosmetic corporations are also cashing in on this trend for natural and organic cosmetics, research shows that consumers are putting more and more importance on how trustworthy a company is. For many consumers, simply having "organic" or "natural" written on the label isn't enough - companies must prove their ethical worth. Companies that test their products on animals, use mineral oils, or unsustainable sources of ingredients such as palm oil, will often see their customer base turn away in favour of other companies, seen as more "honest". This has resulted in an increased support for cottage industries and small, local businesses, especially those that are certified, that are seen as more ethical, more eco-friendly and better value for money as these small-batch products are considered to be of higher quality.



Where do I start?

There is a considerable step between mastering making products and retailing them. You need to be up to speed with current legislation and all the legal requirements that surround selling cosmetics products, and have a business plan in mind.

Here's a basic step-by-step guide to getting started selling your products:
  • Determining your product range
Are you going to be selling just the one product or a range of complimentary products? Is there a theme, or do the products work in synergy? (i.e. a cleanser, toner & moisturiser trio).
  • Getting your products safety tested
Before you can legally sell your products to the public, amongst other legal requirements you need to get your products safety tested. If you're at this stage, we have a list of safety assessors that you can contact here.
  • Making sure you comply with ALL the legal requirements
For an in-depth insight to the legal requirements surrounding cosmetics, we highly recomment taking our Complying with Legal Requirements course.
  • Considering your marketing
Find a brand and product name that reflect the nature of the product and what you want your brand to stand for. Your logo and packaging should also reflect your brand's message. Remember to consider the customer journey - every little detail counts!
  • Finding your retail space
How are you going to be selling your products to the general public? Will you be selling via a web platform, stocking them with local retailers, or holding stalls are craft fairs and exhibitions?